Redefining Sports Culture

Huge thank you to the Arab Conference at Harvard for creating space for conversations that matter.

For seeing sport not just as passion, but as culture, identity, and impact.

Layla Almasri - you are exceptional. As an athlete, ambassador, and human. So beyond proud.

There was big energy behind our conversation because redefining sports culture is an inside job. It starts with our own region.

It’s time to build a culture that respects our athletes, invests in their journeys, and tells our own stories.